As an aspiring realtor, recently when I decided of revamping my business card, I scored a bunch of cards, but there were only few from that batch that left an impact on me. I noticed, a bit of sensibility while designing real estate business cards can really do well for our industry.
Meeting a person for the first time, you just have 30 seconds to impress him flatly and what better you can think of then handing over your business card to him. A good design business card has the power to get you noticed and bring potential customers to your doorstep.

An impressive business card is the first printed advertisement of the new business – therefore I bring you some do’s and don’ts for highlighting your real estate business.

DO’s:

1. If you do not have a proper office, please, don’t add your home address, it makes the customer take you for granted. Email, cell phone and a website are usually enough to get in touch.

2. Use both sides of the card, all the space belongs to you. Use the backside of the card with a closer description about your real estate services.

3. Adding texture with modern digital printing will make your real estate business sound more appealing and stable.

4. Use premium paper, which is sturdy, glossy and thick, so your card is safe with the customers for a longer period.

5. Try hi-tech business cards. Leave a CD or USB business card with your important clients.

DON’Ts:

1. Don’t go for the “for free” cards that print their website on the back, you should be using all the space on your card.

2. Avoid using funny, illegible fonts will do no good to your business. Such fonts are hard to read and reduce the faking value of the card.

3. Don’t cram in too much of information otherwise your real message won’t be conveyed to your targeted audience.

4. Putting your real estate information on a unique shaped business card will make it difficult to fit in the regular business card holder and they will lose it.

5. However, experts recommend experimenting with the layout but it is better to stick with the traditional size of a business card.

If you think, I lacked on any aspect, your recommendations will be highly appreciated, after all the wonders that small 3.5 x 2 inch card can do for real estate agents, are irrefutable.